“What I stand for, is what I stand on” - author and environmentalist Wendell Berry.
It’s important to be conscious of the footprint we make in the world and what legacy we are leaving. It’s something no one can ignore. Which is why we are proud supporters of Cool Earth.
What is Cool Earth all about?
As most people know, the world’s rainforests are in danger from encroachment, commercial exploitation and pollution. And this is the place that creates over 20% of the world’s oxygen.
It’s also a shrinking habitat for dwindling numbers of some incredible beasts and birds. The rainforests contain around 66% of all global biodiversity, even though they only cover 6% of the world’s surface. And 99% of the 6 million species who live there have yet to be studied.
Here are more figures that will really bring home the problem. Only 24% of the forests in the world are still intact. Most have been fragmented or even decimated. Yet trees are the best weapon we have in fighting the effects of climate change.
Billions rely on the rainforests
There are 350 million people living in the rainforests. They depend on it for their daily living and their identity. The figures get bigger though. Another 1.6 billion people need the rainforests for their livelihoods. Think about it. That is equal to one in ten people globally needing the rainforest for work.
Now you can see the size of the problem, what is being done to reverse the decline?
Cool Earth is safeguarding half a million acres of rainforest, stretching over three continents.
The amazing team at the charity believe the best people to cultivate and protect this invaluable natural resource are the indigenous people who already live there. This has the added bonus of transforming the lives of thousands of families.
So, Cool Earth originates and supports a myriad of different projects to help the people who live in the three main areas of rainforest. This includes helping them to generate livelihoods that don’t rely on depleting the natural resources around them.
How can you make a difference?
“The greatest threat to this planet is the belief that someone else will save it” - Robert Swan OBE, polar explorer and environmentalist. He was also the first person to walk unsupported to both the North and South Poles.
With a Burlingham watch you get to look good, and do good at the same time. While you are keeping perfect time, your contribution is giving the rainforest more time to replenish itself. There really is nothing more cool than that.