How to choose the right analogue watch?

by Burlingham London February 02, 2017

Individuality: how to choose the right analog watch?

A watch is far more than just a timepiece, it is like the clothes we wear - a tool with which we present ourselves to others. There are no hard and fast rules to choosing the correct watch for you, whether it is for everyday wear, a special occasion, rewarding yourself or a loved one on a reached mile stone, or perhaps like many, a watch is purchased with a specific outfit in mind. Aesthetically and emotionally, watches are like jewellery and embody the individuality and charm of any fine piece with the welcomed addition of their precision timekeeping and engineering prowess.

There are no hard and fast rules to choosing the correct watch for you, whether it is for everyday wear, a special occasion, rewarding yourself or a loved one on a reached mile stone, or perhaps like many, a watch is purchased with a specific outfit in mind. Aesthetically and emotionally, watches are like jewellery and embody the individuality and charm of any fine piece with the welcomed addition of their precision timekeeping and engineering prowess.

Watches have the power to complete outfits, or shake them up depending on the styles. For decades, a watch has been an often integral part of any style. So what should one look out for when considering a watch for purchase? Styling? Price point? Specification? We’d advise you look at all of the above.

A watch has to resonate with how you feel as a person, how you perceive the world and how you wish to be perceived by others. A watch that is right for you can reflect your inner thoughts, values and ambitions. It could even be suggested that a watch is an extension of oneself?

Firstly, when looking for a watch it can be a good idea to drill down in to which type of watch you are after, an aviation watch? A dive watch? A classic dress watch? Within these types, then look for a style and design that resonates with you. The best watches have worked stories and design cues into the styling – sometimes you have to just look a little deeper to unlock the secrets of the designers imagination. The levels of detailing will also separate a nice watch from a potential classic, the guilloche pattern on the dial, the branding on a leather strap, or the case back design can all take a watch to new levels.

Once you have this in mind, we believe it is important to next look at the quality of a watch, not just the brand, but component parts. How reliable is the movement at the very heart of the timepiece? What material is the watch case made from and how long will it stay looking good for? Will the glass dial scratch easily, or is it made from toughened sapphire crystal - keeping the watch looking in showroom condition for years to comes.

Here are our thoughts on what to look for:

Size - how to decide what size is right for you? Watch sizes have been gradually increasing in size over previous decade, with the below guidelines being fairly accurate at time of publishing.

  • Woman’s watches are often between 30 and 40mm’s in diameter. This is following a recent trend from smaller braclet style watches to wearing the larger style of watches often seen today. This trend has led to many traditional mens watches and ladies watches become more gender neutral in their positioning and styling.
  • Unisex watches are becoming more and more common, with the sweet spot looking like it is between 36 and 40mm’s in diameter.
  • Male watches as a whole are generally 36mm’s and above, often increasing in popularity from 38mm in diameter upwards.

What type of crystal is best? Do you need to worry about the cyrstal used for the watch? It turns out yes. Choosing the right type of scratchproof glass could be a must.

  • Mineral crystal
    • This type of glass can easily be scratched, with scracthces in the glass spoiling the look of the watch for the rest of its life – often not very long if then thrown away and replaced. Mineral crystal is less desirable and often found on middle priced to cheaper watches. We highly recommend avoiding watches that have mineral crystal for the above reasons of watch longevity.
  • Sapphire Crystal
    • Largely scratch resistant and often found on higher end watches. Very hard to scratch leaving your watch looking great for many, many years to come
  • Anti-reflective coating
    • Further, premium watches often have an anti-reflective coating, reducing glare and further showcasing your watch in all light conditions.

What is the best sort of watch movement to go for? The movement can be seen as the heart of the watch and integral to every day timekeeping. Watch movements can be broken down in to two categories, mechanical movements and quartz movements. Mechanical movements, as the name would suggest are movements constructed of a mechanical system and possible complications and run without the use of a battery. They can by either wind up, where the user is required to wind up the watch on a daily basis, or automatic watches that self-wind using kinetic energy when worn.

Mechanical movements are much more likely to be seen on higher priced watches, they can be seen as more desirable, though often fetch a far higher price tag and will involve maintenance schedules. Reliable quartz movements are battery operated, will run for years and years without maintenance schedules and offer precision timekeeping that even the most technical mechanical watches struggle to rival. Whichever type you choose, there are a few basic thoughts to keep in mind:

  • There are many cheap, unreliable movements out there so do be careful.
  • Instead, opt for a high quality reliable movement. Japanese movements, such as those proudced my Miyota are widely regarded in the watch industry and by many watch brands as the gold standard of reliable movements.
  • Swiss movements offer a high quality solution, though can often be more expensive due to their Swiss origin.

How much water resistance does a watch need?

  • Generally speaking, less than 50m is probably too little for everyday where. These watches really do not like water.
  • Watches that are 50m or over can safely be worn for everyday use without any worries. Though for longevity, it may still not be a bad idea to avoid the deep end at swimming pools or hot showers that can cause the metals to expand, making them less water resistant.
  • Over >100m is good, and approaching the levels required even for the most demanding of uses, namely scuba diving.

What makes a desirable watch case and what metal should it be made from? Watches come in a variety of different case designs, one trend at the more affordable end of the market at the moment is the single piece, thin design of many watch brands, including the brand Daniel Wellington, these are great though numerous. Other companies are running with two-part cases that offer a greater level of design complexity and aesthetic appeal - allowing for brushed steel sides and polished bezels.

There are of course numerous different styles, with no right choice; the choice is down to you, the user, with no clear right or wrong answer. Aside from design, the metal used is of upmost consideration.

  • Many cheaper watches can be made from alloy. This is okay, though these may not have the longevity of other metals
  • Stainless Steel is used by many watch companies on a number of their specific watch models. The more desirable type to look out for is 316l stainless steel as this is likely to last for longer while maintaining appearance.
  • Plated metals, many rose gold and black watches will be stainless steel, topped with an Ionic Plating. These are often hardy and will last for years, though with anything, cheaper watches may start to wear away after a while. As a rough rule of thumb, any watch over £100 should offer a level that will offer the desired levels of longevity.
  • Gold, a metal that many luxury watch brands use to showcase their higher end models. As you may expect, luxurious yet expensive.
  • Other metals used are Platinum, Palladium and Titanium. Also, newer materials such as Ceramic and Tungsten are used by some watch brands. All offer different looks that may appeal for different styles and different uses.


  • For peace of mind and safety, a watch that offers a year or more of guaranty upwards is a must.


'Ask yourself - what do you wish to present to the world? What works for you? What is your ideal budget?'

Burlingham watches are specifically designed to offer the finest quality designer watches of Anglo-Swiss design for successful young men and women; second to none in precision timekeeping and aesthetic simplicity. The luxury design of our British watches perfectly fill a niche for those seeking all the finesse of a world class designer watch but without the level of ostentatiousness and cost associated with some more commonly found luxury brands.

The entire Confulence range is British designed and constructed from tough scratchproof sapphire crystal, reliable Japenese Miyota movement, solid 316l two-part case, 50meters water resistance and designed to compliment the modern styles favoured by the modern male and female.

Further, the ideology of Burlingham watches exceeds that of perfectly crafted timepieces, our mission is to help protect the rainforest with the help of our customers, together helping to protect 200m2 with every watch purchased. We share the core beliefs of social and environmental responsibility as the charity Cool Earth. Cool Earth help protect rainforests around the world by investing in those closest, the indiginious villagers who call the rainforest their home. By purchasing and wearing a Burlingham watch, you could help save a part of a rainforest, empower the lives of those in need and play your part in slowing climate change through slowing and hopefully preventing deforestation.

Whichever watch you decide to go for, we hope it brings you the joy and happiness any fine timepiece should.


Burlingham London
Burlingham London


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