Analogue: the original and best "smart" watch?
For many fashion-conscious Millennials, nothing will ever replace the original “smart” watch, the analogue one that tells the time at a glance, but also makes a strong style statement.
Analogue watches are still the timepiece of choice for increasing numbers of Generation Y, especially for those who are happy to leave phone calls and checking the internet for the abundant mobile devices that regularly beguile consumers with trumpeted launches. There are also plenty of other ways to measure your fitness regime or sleeping patterns.
What analogue says compared to smartwatches
Timelessly elegant analogue watches have something to say about the wearer according to fashion pundits. The wearer appreciates that aesthetics matter without interruptions and notifications.
Also, there is virtue in purchasing and treasuring objects of accuracy and beauty, that come from decades of refinement.
For some consumers, wearable technology has its place in their lifestyle, but analogue watches are for when they dress up. Naturally enough there are hybrid watches appearing too, and they are exploring how smart technology can work within the sheer elegance of an analogue timepiece.
Competition has spurred greater creativity
There is good news for those who feel smart technology will always be superfluous in this form; the men and women who see a luxury watch as an attractive and cherished piece of jewellery, as well as an accurate way to tell the time.
One thing that may have resulted from the healthy competition from wearable technology is an even strong trend towards analogue watches being encased in creative styles and designs.
Designer watches can now incorporate an even wider range of materials, finishes, faces and graphics – or can even be cutting-edge minimalist.
There are even luxury watches that can best be described as works of art. And if you want additional functions, why not invest in one that has a calendar covering a 1,000 years or one that shows the phases of the moon in different parts of the world?
With technology re-inventing itself constantly and new gadgets coming to market regularly, the word “investment” is key too. Unlike a smartwatch that can be obsolete in months, a classical, timeless “smart” looking watch can become an heirloom.
So for those people who care about their appearance and want a signature style, contact Burlingham for a watch that suits your individuality.
Being “on trend” with technology could be said to show you are a follower of fashion. But a well-made, eye-catching analogue watch suggests you are a fashion leader.